McDonald’s Takes Risk with Behind-the-Scenes Photoshoot

Mad props to McDonald’s Canada for this recently uploaded video on YouTube. They say that social media is an opportunity to create conversations with your audience. McDonald’s Canada uses this to great effect by answering a commonly asked question: Why does the food look different from the photos?

In this video, McDonald’s Canada puts its money where its mouth is and shows you. Their revelation is surprisingly palatable. Check it out below:

[youtube_sc url=”http://www.youtube.com/embed/oSd0keSj2W8″]

Author: Dedrick Koh

Dedrick Koh is an acclaimed , fully-booked classical guitar teacher who teaches from his home studio at Sengkang. He has been teaching the classical guitar since 2006 and has successfully prepared students for ABRSM and Trinity exams and he holds a flawless 100% pass rate, and a 90% merit/distinction rate for his students. He was previously an instructor cum assistant conductor at Ngee Ann Polytechnic Strings under Alex Abisheganaden . Dedrick Koh is also a former public relations and communications specialist, having carved out a notable 10-year career in both the public and private sector. He has work for/on brands like Nanyang Polytechnic, Coca Cola, DHL, Nokia, Nestle, the Health Promotion Board, the Economic Development Board of Singapore and the President Challenge. He also also been featured in the Straits Time, the New Paper, and CNN.

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