Interesting Out-of -Home Advertising


I’m using the term ‘interesting’ loosely here.

I caught a glimpse of this out-of-home advertisement created for CITV Asia. It was set up at Dhoby Ghaut MRT station. It took the obvious approach with the cordoned-off crime scene and technically inaccurate body outline. But I do have to admit, it was a clever play on stereotypes to catch consumer attention.

For those who aren’t familiar with crime scene investigations, body outlines such as the one seen above, are not utilized out of fear of crime-scene contamination.


Author: Dedrick Koh

Dedrick Koh is an acclaimed , fully-booked classical guitar teacher who teaches from his home studio at Sengkang. He has been teaching the classical guitar since 2006 and has successfully prepared students for ABRSM and Trinity exams and he holds a flawless 100% pass rate, and a 90% merit/distinction rate for his students. He was previously an instructor cum assistant conductor at Ngee Ann Polytechnic Strings under Alex Abisheganaden . Dedrick Koh is also a former public relations and communications specialist, having carved out a notable 10-year career in both the public and private sector. He has work for/on brands like Nanyang Polytechnic, Coca Cola, DHL, Nokia, Nestle, the Health Promotion Board, the Economic Development Board of Singapore and the President Challenge. He also also been featured in the Straits Time, the New Paper, and CNN.

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